Asistencia Médica Especializada Polizas a medida Tecnologías avanzadas

Consumer Panel

During the development of a cosmetic it may be deemed necessary to verify its acceptability by future consumers from the point of view of its presentation or some organoleptic characteristics. crema marca blanca


A so called “Consumer Panel” may be undertaken, a sort of inquiry or poll addressed to a specific population, selected by age or gender, of approximately 50-60 panelists who will use the product in a “blind form” (anonymized), and compare it with another product, also anonymized. One product will be applied during one week, followed by a wash-out period (one week) and the second product will be applied also during one week. Upon finalization, the panelist will answer a questionnaire referred to their preference of a specific product.

The results of the inquiry allow the manufacturer modify product’s formula, if needed, based on the answers given by the panelists.